Email Marketing > Lead Nurturing

smarterclix new orange arrowWhat it is:  Implementing a lead nurturing program (a planned flow of email messages, following initial lead conversion) is a proven method for significantly increasing final sales conversion rates.

Lead nurturing allows for ongoing, meaningful communication with prospects, regardless of their timing to buy, providing the opportunity to demonstrate your expertise and build trust with potential buyers -- all while helping prospects learn about your products & services.

Done properly, lead nurturing campaigns further the buying cycle automatically by supplying information and educating sales prospects in a natural progression that is helpful and welcome, transitioning the prospect from inquisitive website visitor to buyer.

smarterclix new orange arrowWhat we do:  We develop lead nurturing campaigns that are closely aligned to your business goals to reinforce your sales process - and maximize your results. 
 
Services include: 

  • Lead nurturing campaign strategy
  • Lead nurturing email copy writing 
  • Lead nurturing measurement & optimization