Organic Search Engine Optimization (SEO)
What it is: Organic (natural) search engine optimization (SEO) is a process that aligns your website content and structure with current best practices to improve the position of your website within the organic (or 'natural') results of search engines (such as Google, Yahoo, MSN).
In-a-nutshell, SEO ensures the words used in your website closely match the words your prospects use when searching for information about the types of products & services you provide.
The goal of search engine optimization is to improve the position of your company's website in search results (i.e. ahead of other websites!) and attract qualified visitors to your website.
What we do:
- Keyword Research
- Website Page Optimization
- Content Creation Strategy
What it is: The purpose of keyword research is to identify keywords and phrases that describe your products and services -- and closely match the search engine queries of your target market. Selecting keywords and phrases correctly is critical to ensuring the right prospects will reach your website.
What we do: We leave no stone unturned in identifying keywords that are highly relevant to your business and will deliver the best possible qualified traffic results. We conduct a full review of your products and services as well as your market positioning/messaging in addition to performing an analysis of your top competitors' websites. Based on our findings, we identify the keyword opportunities that will best leverage your existing website assets to reach your target market.
What it is: In simple terms, optimization is the process of placing keywords into the content and ‘meta data' of your website pages that is compatable with the manner in which search engines 'read' and index your website content. It also includes code and architectural considerations that ensure your site is properly ‘crawled' and indexed by search engine ‘spiders'.
What we do: Following best practices that keep up with ever-changing search engine algorithms we map your target keywords to your website pages and provide update recommendations for key page elements such as page titles, headings, images and on-page text as well as corresponding meta data such as meta keywords and meta descriptions. We work closely with our clients to ensure keyword strategy is in alignment with messaging and brand positioning.
We also evaluate the 'crawlability' of your website to ensure design elements such as flash imaging and javascript are not blocking the search engines from crawling your website pages.
What it is: More than ever before, content is king! High-quality, unique, keyword-rich content that communicates your product and service offerings in a clear, concise manner and adheres to logical patterns of navigation improves the performance of your website in the search engines and ensures the right visitors find your site.
The right approach to content - from including an adequate amount of text on each page to link structure, to ensuring your best keyword opportunities are utilized - can have a significant impact on your success.
What we do: We evaluate your existing content and provide recommendations that will improve the performance of your website pages in search results. We also develop strategies for ongoing content creation based on your current business goals, including new business areas you may wish to explore.
We work with you every step of the way to ensure you're on track for words that are most relevant to your business - and will properly convey your message - to help more of the right prospects find the products and services you provide.
