Social Media Marketing

smarterclix new orange arrowWhat it is:  While traditional definitions of ‘media’ include mediums such as newspapers and magazines, radio and television; ultimately ‘media’ has always performed the same function, that of communicating information and news to the public at large.

As the internet has evolved, it has opened the door to new forms of media for 'communicating to the public at large', including blogs and community and 'sharing' websites such as Facebook, Twitter, YouTube and Flickr.

Two key features that distinguish more modern forms of media from traditional methods are 1.) the ability for anyone to be a broadcaster and 2.) a shift from merely broadcasting to an audience to interacting with them.

It is this interactive nature of today’s communication channels that puts the social in social media and allows businesses to connect with customers and prospects on a level never before possible. 

Today's marketers can tap the 'two way conversation' social media provides to improve public relations, test ideas and identify trends, create and grow brand awareness, develop relationships with prospects and customers -- and understand customers' needs better than ever before.

smarterclix new orange arrowWhat we do:

  • Social media strategy
  • Social media profiles/accounts set-up
  • Promotion and monitoring
  • Network building strategies
  • Campaign development