Link Building
What it is: Link Building is the process of obtaining links from other websites to your website. Generally speaking, there are two benefits to increasing the number of links to your website:
1.) Website traffic generation
2.) The overall 'authority' of your website as perceived by search engines --and corresponding performance of your website within search engine results.
Learn more about Link Building
What We Do:
Following a comprehensive review of your business and marketing goals, we conduct a full audit of your existing inbound links as well as your competitors' inbound links. We then research the opportunities available to your particular market including relevant social media and news portals, web directories, forums and other networking opportunities -- and determine a custom strategy for acquiring quality, relevant and high-return links for your website.
We also work with you to select targeted keywords and keyword phrases that will deliver the best returns for all your link-building efforts (see anchor text). We work with you to optimize press releases for maximum impact. We help to conceptualize articles around your important keyword phrases and develop your best submission strategy. We develop effective marketing copy for directory inclusion, social media business profile submission and related opportunities to maximize your results.
We report on all link-building activities and work with you to create ongoing continuous growth and improvement.
We advise on content creation strategies that will attract more links to your website 'naturally'. Ongoing content creation provides new opportunities for your website to 'get found' in the search engines and as new visitors discover your content a portion of those visitors will link to website content they find valuable. Through a combination of valuable - optimized - content creation combined with activities that help others find that content (see social media) we help you develop and improve opportunities to attract links naturally.
