Client Results

The Massachusetts Institute of Technology (MIT) Leaders for Global Operations (LGO) program is a dual degree MBA program that awards students both an MBA from MIT Sloan School of Management and a Master of Science from MIT School of Engineering.  The two-year program features a cross-disciplinary curriculum with a global orientation as well as internship opportunities at the world's top manufacturers -- with an emphasis on leadership and teamwork.

A partnership between MIT and industry, the LGO program develops leaders of operations-oriented companies who bring both a management perspective -- and a deep technical understanding. 

Learn more about the MIT Leaders for Global Operations MBA program here.

Challenge:  Increase awareness and interest in the LGO Program among target audience and grow the number of highly qualified program applicants. 

Services:  Keyword list development and search engine optimization, marketing plan development and execution assistance including social media and blogging strategy.    

Results: 

• Increased Google first-page results from less than fifty to more than three hundred relevant keywords
• 100%+ increase in overall website traffic
• 900% increase in website traffic from social media sources over eight months.
• New applications up more than 14% over stretch goal.

"We selected Sue Churchill of SmarterClix for several reasons, the combination of which makes her unique in the marketplace.  First, Sue is an expert on the emerging and currently available functionality of our web analytics application.  Second, she has deep experience in marketing - including all aspects of strategy, beyond the technical.  Third, she has outstanding communication skills, particularly for conveying complex marketing and technical subjects to the variety of constituencies in our program's community..." - Debra Woog-McGinty, Director of Admissions and Career Development, MIT Leaders for Global Operations Program

 

TransTech Energy is an industrial engergy solutions provider and leader in the LPG and autogas alternative fuel storage and services market.  The company's rapid evolution from fuel storage specialist to national industrial energy solutions provider included its expansion into the alternative fuel market, diversification of its support services, and entry into the South American market.  As a privately held firm, the company remains steadfast in maintaining its original core values and service commitment. 

Challenges:  Position new divisions and service offerings, improve visibility in major search engines, increase qualified website traffic, build marketable leads list, educate the market on new divisions and related service offerings. 

Services:  Website re-design and re-branding, Search Engine Optimization (SEO) and information architecture updates, website offers/landing page development, business card re-design, tradeshow banner and booth designs to reflect new branding   

Results: 

• From 800 website visitors/month to 3,800 visitors/month – more than 375% increase in overall traffic over 12 months
• Over 166% increase in organic search traffic
• Over 500% increase in website leads

“The results we've achieved working with SmarterClix have far exceeded our expectations.  The business results speak for themselves." - Greg Ezzel, Director, Business Development, TransTech Energy

 

Dr. Raymond Hall is a renowned pro-athlete/celebrity chiropractor with over 25 years of experience treating thousands of patients.

He has an established practice at the renowned Santa Monica Orthopedic and Sports Medicine Group in Santa Monica, California and is widely regarded as a leading expert in his profession.  In 2004, Dr. Hall began his innovative work engineering the PILLO1™ neck pillow to reduce neck and back pain attributed to improper spinal alignment, and improve sleep - and to truly make a difference in people’s lives.  Learn more about PILLO1 cervical pillows for neck pain here.

Challenge:  Improve visibility in major search engines, increase qualified website traffic, build marketable leads list, facilitate web sales of expanded product offering. 

Services:  Search Engine Optimization (SEO) and information architecture updates, e-Commerce/store integration with HubSpot CMS, website landing page development    

Results: 

• From 500 website visitors/month to more than 3,300 visitors/month – more than 500% increase in overall traffic over 12 months
• Over 360% increase in organic search traffic
• Over 212% increase in website leads

“Our goal at PILLO1 is to improve overall quality of life for our customers, by encouraging restorative, restful sleep through the use of the PILLO1 pillow. PILLO1 supports proper alignment of the neck and spine which is particularly helpful to those suffering from neck and back pain, but beneficial to anyone who wants to achieve the most restful sleep. We are thrilled to be able to reach so many more individuals who can truly benefit from PILLO1, from the improvements to our website. We are particularly pleased with the SEO results SmarterClix was able to achieve." - Dr. Raymond Hall, CEO, PILLO1

 

Palladion Services, LLC is Boston's premier provider of security & concierge services to Class-A properties in the Greater Boston Metro area.  Owners Richard Primrose and Patrick J Knight continually strive to enhance the value of all properties in their care, consistently deliver to a higher standard, and work in partnership with owners and property managers to better market their commercial and residential assets.

Challenge: Improve visibility in major search engines, increase qualified website traffic.

Learn more about Palladion Services:  Boston security services - Boston concierge services 

SmarterClix Services Provided: Search engine optimization (SEO) of existing website pages.    

Results:  298% growth in organic search volume, 60% increase in leads within six months of optimization.

"SmarterClix did not promise we would end up on the first page of Google...but we did!"  - Richard Primrose, President, Palladion Services